Richard H. Thaler, Cass R. Sunstein: Nudge (2009, Penguin Books, Limited)
324 pages
English language
Published 2009 by Penguin Books, Limited.
Thaler and Sunstein develop libertarian paternalism as a middle path between command-and-control and strict-neutrality choice architectures. Libertarian paternalism protects humans against their damaging psychological traits (inertia, bounded rationality, undue influence) by exploiting those habits to nudge people into making better choices.
A fun read on the uses and benefits of nudges. The book has a good balance of theory and practical applications/real-world examples.
How do we make choices.
