Nudge

Improving Decisions About Health, Wealth, and Happiness

electronic resource, 304 pages

English language

Published April 27, 2008 by Yale University Press.

ISBN:
978-0-300-12223-7
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OCLC Number:
235391494

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Thaler and Sunstein develop libertarian paternalism as a middle path between command-and-control and strict-neutrality choice architectures. Libertarian paternalism protects humans against their damaging psychological traits (inertia, bounded rationality, undue influence) by exploiting those habits to nudge people into making better choices.

12 editions

Subjects

  • Behavioural theory (Behaviourism)
  • Social theory
  • Economics - General
  • General
  • Industrial & Organizational Psychology
  • Social Science / General
  • Architecture
  • Business / Economics / Finance
  • Choice (Psychology)
  • Decision making
  • Economic aspects
  • Economics
  • Psychological aspects